• From Change Comes Progress...

TRC Consulting Group (formerly YPBR/Christian) is a full service, minority-owned marketing, advertising, and public relations agency specializing in diversity marketing. This marketing strategy was developed to capitalize on the extreme growth in segments of consumer populations designated by race, age, gender, and lifestyle.

Currently, over 30% of the country's population consists of ethnic minorities. To build and maintain strong consumer franchises in this evolving marketplace, companies and organizations must find effective ways to channel and target their selling messages to various segments of the population-segments divided by race, gender, age, culture, and lifestyle.

When it comes to diversity marketing, we at TRC have developed proprietary insights into the dynamics of this ever-changing markets, and have a proven track record in the creation of compelling messages that drive sales through innovative advertising, public relations, direct marketing and sales promotion. TRC has a full range of proven resources to provide clients with a total marketing communications package for effective segmented and general market programs.

The agency has three decades of experience in the category serving a broad array of clients including hotels, resorts, destinations, attractions, travel service companies, and leisure product/service companies. Our vast experience in niche marketing coupled with over 30 years of diverse marketing, advertising, and public relations experience, makes TRC uniquely qualified as one of the country's premier diversity marketing communications firms.