• TRC Managing Partner Recognized as Pioneer

Ty Christian, Managing Partner of TRC Consulting Group and a member of the Florida Tourism Commission was recently recognized by Black Meetings & Tourism Magazine with the 2006 APEX Award for outstanding service and contributions to the travel industry.

The Black Meeting & Tourism Magazine’s APEX Award was established in 2001 to honor professionals within the travel and tourism industry for outstanding service and contributions to the industry that not only enhance the industry overall, but promote diversity in all aspects of the industry as well. The Tiffany crafted award is confirmed and distributed annually after the review of a blue ribbon panel of judges made of industry professionals.

“We are both proud and excited to recognize Ty for his many accomplishments and contributions he has made to the global travel industry. He has been a great asset to the many clients and firms he has worked with, and most importantly, he has made an indelible mark with his passion and tireless advocacy of diversity within the travel industry,” states Solemn Herbert, CEO and President of Black Meetings and Tourism Magazine. Christian’s unparalleled zeal and effort has positioned him as worldwide expert on the many merits of multicultural marketing.

Coupled with his vast marketing insight and creative genius, he has produced award-winning work for some of the world’s most notable brands in the travel industry and has enhanced their brand position and revenue opportunities with the burgeoning minority travel market. Says Herbert, “We are very proud and delighted to call Ty a dear friend, and we wish him continued success.”

Christian is a marketing and sales executive with over 30 years of diverse marketing experience in the cable television, telephone and advertising industries. He has worked in several marketing management positions with such industry leaders as GTE, J. Walter Thompson, Times Mirror, Westinghouse, Financial News Network and Cablevision Industries.

Recognized as a leading authority on the many issues of diversity marketing, he has served on panels and as a keynote speaker at events and conferences around the world. He is often quoted in industry trades and the consumer press, and is currently working on a book detailing the many merits of diversity marketing entitled, “It Ain’t Personal…It is Biz-Ness.” He also currently serves on the Board of Strategic Development for the University of Missouri’s School of Art & Sciences and the Florida Tourism Commission.

Christian currently serves as the Managing Partner of TRC Consulting Group, a minority-owned marketing, advertising and public relations firm headquartered in Orlando. TRC Consulting Group is affiliated with Yesawich, Pepperdine, Brown, and Russell, America’s leading marketing services firm serving the travel and leisure industries with additional offices in St. Petersburg, Fla.; Boca Raton, Fla.; New York, NY; Los Angeles, CA; Nashville, TN; and Honolulu.